Svetlana Shakhova

Content manager, SEO copywriter · 5 years in content

I write and produce content for products and agencies. My focus is blogs and SEO in tech niches, where search traffic has to coexist with a human-sounding voice. I work in two languages: native Russian and B2 written English.

I use AI tools daily but keep the final decisions on my side. I've built AI-assisted workflows at two companies. At LFCarry, copywriting speed went up 7× and AI assistant errors dropped from 46% to 4.8%. At It's AI I launched the English blog from scratch and wrote the brand's editorial standards.

My strength is the combination of SEO, editing, and prompt engineering. These aren't three separate skills but one process: gather semantics, design structure, draft with AI support, edit until the text reads naturally and passes the detector. Niches: AI/tech, iGaming, crypto, fintech, mobile.