It's AI — English blog from scratch
Content manager, SEO copywriter · January 2026 — present
Challenge
Joined as the first copywriter on an AI detection product. The blog and English social channels had to be launched from scratch: no editorial policy, style guide, or templates existed.
What I did
Built the content plan around SEO goals, set up the pipeline from research to Django CMS publication, and wrote the brand standards for article structure, tone, and source work. Topics: AI detection, SEO and Google algorithms, AI in HR and hiring, education. Research comes from primary sources — ManpowerGroup, Edelman, PwC, Deloitte, Google publications and blogs, academic papers. Every text passes an AI detector before publication.
Result
Per SimilarWeb, in March 2026 its-ai.org traffic grew 21% and the X/Twitter audience grew 81%. I've owned the English blog and social channels during this period. Article samples are in the Writing section.
LFCarry — editorial AI workflow
Content manager, prompt engineer · April 2022 — June 2025
Challenge
Joined a gaming services platform as a copywriter and grew into content manager and de facto prompt engineer over three years. The goal: raise publishing speed and quality and bring order to the content process.
What I did
Ran the corporate blog, built service pages with SEO copy and competitor analysis, published in WordPress and a custom CMS with basic HTML. Set up an AI-assisted production workflow: research, structure, draft, hand-finishing. Also wrote prompts for the support and sales AI assistant: analysed errors, rewrote instructions, introduced a response-quality control system.
Result
Organic traffic grew 30% in six months. Copywriting speed increased 7× with no quality loss. AI assistant errors dropped from 46% to 4.8% in two months. After a copywriter team reduction, I stayed on staff and was promoted to content manager.
Multi-brand network (iGaming) — intent-based content
Writing editor · June — December 2025 · specifics and brand names under NDA
Challenge
A multi-brand iGaming network with overlapping semantics and multiple geos: each brand needed unique content, and team editing took too much time.
What I did
Wrote homepages, category and bonus pages, and app landings, worked from SEO team briefs, adapted content to different language versions. Also owned team editing and final proofreading. Built an intent-based unique content system with prompts and checklists.
Result
Team editing time was cut in half. I migrated one copywriter from manual writing to an AI workflow with no quality loss. A non-confidential sample is available on request.
Artik Agency — B2B cases and expert blog
Copywriter-analyst, project-based · September 2024 — December 2025
Challenge
The agency needed B2B case studies and expert articles that supported the sales team: fintech, crypto, mobile apps, topics like User Acquisition, mobile marketing, UGC.
What I did
Chose topics around the sales team's priorities so articles directly addressed client objections. Dug into products and Singular reports to keep the data current rather than generic. Streamlined the visuals: charts generated via AI instead of designer briefs, unified table styling.
Result
Rate increased by 20% at the supervisor's initiative after probation.